Ringtone Users are Dedicated

Playing it safe with a traditional is totally uncool according to Tesco Mobile, in the United Kingdom. Tesco's study found that 21 percent of the public think not personalizing your ringtone is just plain "un-cool". Now, as if we didn't already know, it is totally cool to have a cool ringtone.

Psychologist Donna Dawson says: "your personalized ringtone, just as your favorite choice of music, can say a lot about your personality to others. So, think hard about what you want to reveal about yourself and put yourself in the listener's shoes," she added.

For those of you wondering, here's what Tesco Mobile says about ringtones:

Play it safe ringtone -- They are a technological dinosaur

High Brow ringtone -- This is for the cultured mobile user. The ringtone tries to show an inherent classy style, but it usually portrays the user as a fuddy duddy.

The Joker ringtone -- Men with rude or animal sound ringtones are finding it hard to reveal their inner child.

Self obsessed ringtone -- If you record your own voice as a voice ringtone, you obviously think a lot of yourself.

The aging rocker -- People with a Boston ringtone or a David Bowie ringtone are revealing that they are into the mobile life, but haven't quite come to grips with today's music.