Mobile Bartender

Drinknation raise the bar on mobile drinking content

(SAN DIEGO, CA) — Be the hit of the party with Drinknation, a new mobile application which brings the breadth and depth of a Bartender’s Bible tothe palm of your hand. Whether you’re in a bar or planning a house party,mixology 101 is only a flip (phone) away.Drinknation is available through U.S. mobile carriers like Verizon, U.S.Cellular, Alltel, Cricket, MetroPCS, MidWest Wireless, Cellular South, andNTelos, and will be available next month on Sprint. It’s also availablethrough international carriers like Tata, Telefonica Moviles, Telstra, andHutch. The mobile service offers suggestions and special tips, andfeatures drinks that turn ingredients into innovation.Thinking before drinkingRevelers can now create their own speed dial of drinking by customizing arecipe file of favorite concoctions that will always be with them. Theservice also offers party games, like guessing a drink based on itsingredients, and a search function allows easy retrieval of popularrecipes by name, ingredient, theme or category, as well as browsing forideas and finding out what drinks are popular."What's fun about Drinknation is that the content is constantly updatedwith new recipes," said Dr. Nimish Shrivastava, president and CEO ofeMbience. "In addition to new drinks each week, subscribers can also findrecently-added seasonal cocktail ideas for unexpected ways to wow friendsand family."eMbience will be adding additional features to the application, includinga directory of happy hours and other events, new games, and a “littleblack book” for any keepers you may meet on your way.